Monthly active user data published by Activision shows player numbers have dipped over the past 12 months - from 127 million in June 2021 to just 94 million this year. The details are part of a tough round of financial results for Activision Blizzard this quarter, despite the recent and highly-profitable launch of Diablo Immortal. Overall figures for Activision Blizzard saw revenue down 28 percent year-on-year to $1.64bn, and overall total monthly active users down 12 percent despite growth from the Blizzard side of the business. Activision-specific player numbers have repeatedly fallen each quarter since hitting a high point of 150 million monthly active users in March 2021. This period followed the arrival of Call of Duty: Black Ops Cold War, and was boosted by the ongoing success of Call of Duty Warzone. Activision monthly active users have not fallen this low - or below 100 million - since 2019, when Call of Duty Mobile arrived on the scene. So, what’s to blame? Activision has acknowledged that last year’s Call of Duty: Vanguard was a misfire, while it seems likely interest in Warzone is also waning - especially as a replacement arrives later this year. All eyes will now be on the twin launches of Call of Duty: Modern Warfare 2 and Warzone 2 later this year for Activision to turn things around.
