Based on the latest figures, the free-to-play game garnered a peak of 563,677 players today, making it the third most popular game on the platform. How does a brand-new indie game burst into the scene out of nowhere? Well in this case, we can attribute its success to the power of K-pop. The game was streamed by BTS member Kim Tae-hyung, which accelerated the game’s outreach and adoption. According to industry analyst Daniel Ahmad, the game has been especially popular in Asian markets including China and Korea. But the surge in popularity hasn’t been without its problems. Earlier in the week, the game’s servers buckled under the sheer demand placed on them. In any case, if you’re an indie developer who’s game gets streamed by a K-pop superstar, best of luck!
